Practical thinking on CRM, AI, and automation — written for the leaders doing the work.
Finance has a leader. Sales has a leader. HR has a leader. AI needs that person too — and it probably isn't your IT team.
Stop looking for the right tool. Start with the right problem. Here's a simple framework to evaluate whether an automation is worth building.
Most leaders aren't failing at AI because of bad strategy. They're struggling because it's genuinely hard to lead something you don't fully understand yet.